Welcome to my E-portfolio!
I am Digital Marketing professional and IADT graduate, recently furthered by a specialised program at the University of Oxford. My expertise lies in bridging the gap between analytical precision and creative strategy, focusing on high-impact stakeholder engagement and digital communication initiatives for large-scale organisations.
My professional journey is built on a foundation of 11 years in healthcare, which instilled in me a solution-oriented mindset and a high level of organisational excellence. This discipline now drives my work in the digital space, where I manage campaign performance, leverage data-driven analytics, and implement streamlined tools to improve internal collaboration and team workflows.
I transitioned into Digital Marketing to reclaim my creative roots. By integrating my background in Sound Engineering and Video Editing with modern marketing strategy, I bring a unique technical edge to content creation. I am passionate about turning complex data into compelling narratives, ensuring every project I lead is as visually and sonically polished as it is strategically sound.
Leticia Ballesteros
DIGITAL MARKETING GRADUATE & ADMINISTRATION PROFESSIONAL
Phone:
0877201776
Email:
DIGITAL MARKETING & ADMINISTRATION EXPERIENCE
2024 to Present
International Protection Office
(IPO Ireland)
Digital Communications & Operations Specialist
Professional with a proven track record in managing large-scale stakeholder engagement and digital communication initiatives. Expert in leveraging campaign analytics to drive process improvements and implementing collaboration tools that streamline internal workflows. Highly disciplined in high-volume environments, consistently delivering detail-oriented results and operational excellence.
2024
Digital Marketing Intern
Internship at Sweete
On these four months of internship, I had effectively managed client and prospect campaigns using Mailchimp. I co-developed loyalty campaigns and facilitated bilingual sessions for clients. Additionally, I created and scheduled social media content utilising Meta tools.
2023
LD Convento Cister Hotel, Málaga
Digital Marketing Intern
Analysed guest booking data to uncover seasonal trends and pricing strategies. Recommended user experience and visual enhancements, such as QR-coded room signage, to elevate customer satisfaction. Contributed to the hotel's visibility for three months through innovative content proposals.
2009-2010
La Villa de Don Fadrique's City Hall
Mayor's Administrative Assistant
As the Mayor's Administrative Assistant, I managed daily office operations, created engaging content for the website, and performed data analysis to optimize online presence and engagement.
2008-2009
I-Banesto Bank Call Centre
Bouncopy
Led sales at iBanesto Bank, introducing innovative financial products. Conducted market research, developed strategies, and executed impactful marketing campaigns. Created compelling content for internal and external platforms.
2006-2008
Dermaco Puertas
Warehouse Administrative Operative
As a warehouse operative, I oversaw administration and quality control across diverse warehouse departments, ensuring efficiency and high standards.
2011-2024
Health Care Worker
With a healthcare background, I bring strong organizational skills and a focus on precision to the digital marketing arena. Adaptability, calmness under pressure, and strategic planning—honed in demanding healthcare settings—are seamlessly transferable. My methodical approach and attention to detail, vital in healthcare, contribute to successful digital marketing outcomes. Experience with diverse patient segments enhances my ability to tailor strategies for personalized and effective digital engagement.
HEALTH CARE WORKER EXPERIENCE
EDUCATION
2025
AI Governance
University of Oxford
The course focused on mastering digital communications and stakeholder engagement strategies for large-scale groups. Key areas of study included campaign performance tracking through data analytics to inform strategic improvements, and the implementation of digital tools to optimize internal collaboration. The curriculum emphasized maintaining high standards of process improvement and attention to detail within high-volume professional environments.
2023-2025
Bachelor Degree in Digital Marketing
Institute of Art,Design & Technology,Dún Laoghaire (IADT).
The advanced entry to the 2nd year of the Bachelor (Hons) Degree in Digital Marketing is providing me with a comprehensive foundation in essential areas such as Business Law, Business Requirements Analysis, Content Development & Creation, Online Customer Behavior, Work Placement, and Finances. This diverse curriculum ensures a well-rounded understanding of key aspects in the field of digital marketing.
December 2023
Meta Certified Digital Marketing Associate from Meta
Digital Marketing Assosiate
I have earned a Badge from the Blueprint Program with Meta. I am grateful for the valuable insights gained with this badge elevating my digital marketing skills to new heights.
2022-2023
QQI Level 6 Business Tourism
& Event Management
B.I.F.E.
My business administration Fetac provided me with a strong foundation in business principles and practices. I also honed my communication and leadership skills through various projects and extracurricular activities.
2019-2020
QQI Level 5 Medical Certificate
Administration
B.I.F.E.
My Administration Medical Certification upgraded my administrative skills, providing a comprehensive understanding of spreadsheets. Enhanced proficiency allows for efficient data management and analysis, valuable in diverse professional settings.
2015-2016
City & Guilds Level 5
Sound Engineering
B.I.F.E.
Sound engineering endowed me with invaluable knowledge. Its application extends seamlessly to digital marketing, contributing to podcast creation, enhancing audio for videos, and ensuring quality soundscapes. The skills acquired are pivotal in crafting compelling and engaging multimedia content.
SKILLS
Digital Marketing Strategy
Social Media Management
Email Marketing Campaigns
Data Analysis
Content Creation
Project Management
EXPERTISE
DIGITAL MARKETING STRATEGY
I specialize in developing and executing digital marketing strategies that drive brand awareness and engagement. My expertise includes social media management, email marketing campaigns, and data analysis to optimize campaign performance.
CONTENT CREATION
I have a passion for creating engaging and compelling content that resonates with target audiences. My expertise includes content creation for social media, email marketing campaigns, and website copywriting.
PROJECT MANAGEMENT
As a digital marketing professional, I have experience in project management. I am skilled in managing multiple projects simultaneously, delegating tasks, and ensuring projects are completed on time and within budget.